Thursday, July 30, 2009

LG Chocolate BL40 revealed

LG Electronics officially revealed today in a press release the full image and key specifications of the new LG Chocolate phone, model LG-BL40.


The fourth handset of the Black Label Series has a distinctive 4.0-inch wide screen high-definition LCD with an 800x345 pixel resolution for a superb viewing quality. The wide screen breaks away from conventional screen designs with a 21:9 aspect ratio for a panoramic, cinema-like quality and optimal mobile computing experience. With the enlarged screen, users will experience a surprisingly convenient and efficient mobile environment.


Browsing the Internet with 800 pixels wide at one’s disposal is quite easy, there is no need to scroll horizontally to read entire web pages. The 4.0-inch display also features a Dual Screen UI that can efficiently display two different types of content simultaneously. The wide HD LCD “Real VGA” screen provides a full range of natural colors for displayed images, making photos more crisp, videos more true-to-life, games more dynamic and documents more readable.


“The initial response to the new LG Chocolate phone has exceeded our expectations by a wide margin,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications. “Although much interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4.0-inch screen in terms of viewing pleasure and ease of use.”

The new LG Chocolate’s wide screen is overlaid with curved tempered glass and is seamlessly encased in a glossy black finish and iconic red highlights. Although the screen may be much wider, the new LG Chocolate makes an incredibly slim and chic style statement that was also inherent in the original Chocolate.


Aside from the great large 4" screen that is very emphasized in the official press release, some of the other features that the new LC Chocolate BL40 include the 5.0 Megapixel camera, Flash-based 3D interface, multitouch, AGPS, WiFi, 7.2Mbps HSDPA and the tempered glass screen surface is apparently scratch-proof. Even so, the thin dimensions of the handset make it impossible to believe that all those things could possibly fit in there.


The new LG Chocolate will be available beginning Q3 in 54 countries. More information is available at www.lgmobile.com.