Friday, March 7, 2008

Sony and Microsoft talk about a Blu-Ray XBox

Microsoft Xbox 360 Blu-RayAfter Toshiba announced that they will drop the HD DVD format, a lot of changes took place in the industry. And all of them are in favor of Sony and the Blu-Ray format. One of the new changes that might happen soon influences the fans of Microsoft's Xbox console.

Microsoft used to sell an external HD DVD player as an add-on for theyr console, but since that is no longer a viable solution, they need to change to a different format. Hence the negotiations with Sony's representatives for the use of a Blu-Ray device. Since the demand for high definition is so ... well, high, Microsoft needs to provide a solution to this problem fast. The PlayStation 3 has a built in Blu-Ray player already, so it's possible that Sony's terms might not be to pleasant, seeing as the two companies are rivals in this industry.

As an alternative, Microsoft could focus instead on offering high-definition downloads through its Xbox Live online content service, which already has around 10 million members. But as they already said, and many of us agree, it's the games that make the consoles a success, not the movies. That would be just a small bonus. That the PlayStation already has.

I guess Microsoft and Sony have been a little busy the last month or so, seeing the amount of news that pops up about them. And now it turns out that they are on different sides of the barricade in at least one area. But we all know by now that competition brings out the best in companies (oh, and people too).